Security Finance

  • Marketing Specialist

    Job Locations US-SC-Spartanburg
    Posted Date 2 months ago(6/1/2018 4:17 PM)
    Requisition ID
    2018-1198
    Type
    Regular Full-Time
  • Overview

    Under general supervision, is responsible for digital programs through planning, implementation, monitoring and reporting that support the corporate marketing strategies. Responsible for digital marketing campaigns, corporate websites, and online analytics/reporting.

    Responsibilities

    • Maintains Security Finance, Professional Finance Services, and Casa Amigos De Mexico website’s using a content management system
    • Monitors Search Engine Optimization (SEO) and Search Engine Management (SEM) marketing initiatives including campaigns, creation, and optimization
    • Creates and executes multiple omni-channel digital marketing campaigns; including planning, tracking, scheduling, coordinating resources and reporting on performance across channels; print, search, social media, display, website, email, texting and mobile app
    • Collects, analyzes, and measures data; reports on outcomes of digital marketing efforts
    • Generates and analyzes reporting on all digital activity using Google Analytics and/other reporting tools
    • Oversees design, creation, and delivery of professional advertisement and marketing materials that comply with all federal and state rules and regulations
    • Communicates with third party vendors/agencies to ensure results
    • Assists with other marketing functions
    • Prompt and regular attendance is required

    Qualifications

    • 3-5 years of digital marketing experience
    • Experience using content management systems
    • Extensive knowledge of SEO and SEM
    • High level of creativity and ability to manage projects for digital mediums
    • Experience working with various marketing vendor agencies
    • Computer literate with experience using design software (such as Adobe Creative Suite-Photoshop, Illustrator, and InDesign,) MS Office products, and ability to learn digital marketing software
    • Strong written and verbal communication skills for a diverse audience, along with sound copywriting and proofreading ability required
    • Ability to communicate in Spanish a plus

    This is an office position that consistently operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. Requires the ability to communicate verbally and in writing. Occasional travel may be necessary.

     

    Bachelor’s degree, preferably in Marketing or related field OR equivalent experience

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